William Hill Review

William Hill is a trusted and renowned bookmaker with a rich history spanning almost a century. They are one of the most popular and respected bookmakers in the United Kingdom. This in-depth William Hill review gives you the insights on one of the UK’s biggest bookmakers.

Bet £10 Get £30 in Free Bets

  • Great welcome offer
  • Competitive odds and boosts
  • Excellent promotions
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. 18+. #ad

William Hill Sportsbook & Promotions

William Hill offers an extensive range of betting options, including spreads, moneylines, periods/quarters, props, and exotics, covering many major sports and events.

From American Football to Aussie Rules Football, Badminton to Baseball, Bowls to Boxing, Cricket to Golf, Ice Hockey to Rugby, Snooker to Tennis, you can find it all on the site. Moreover, the bookie features several other sports and events not listed on their website.

Whether it’s a global sporting event or a local match, you are likely to find it here. Additionally, the odds format can be easily changed from EU to UK to US, providing greater convenience for viewing and selecting lines.

There is also an abundance of sportsbook promotions to its players, including free bets, special odds, and money-back rewards for specific sports such as football, horse racing, tennis, and cricket, as well as other general sports promotions.

With regular updates, there is always a new offer to take advantage of. So, if you don’t find anything that interests you, check back in a few weeks for the latest promotions.

Get 100 Free Spins When you stake £10

  • Excellent promotions
  • Great range of games
  • Fast withdrawals
New customers only. Opt in required. 1x per customer. Fishin™ Pots of Gold only. Min £10 stake. Max 100 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply.

William Hill Review: Betting Features

William Hill App

Mobile apps for both iOS and Android users are available, which provide a more personalized betting experience compared to the mobile-responsive platform. While you can still place bets and enjoy all features via a mobile browser, apps offer additional convenience and access to all markets. You can also activate any available bonuses using the William Hill promo code in-app.

The app offers more than just access to sports and betting markets. With WHTV, you can watch your favourite events live even when you’re on the move. The app also provides push notifications to keep you up-to-date with the latest news, trends, and William Hill bonus code offers, ensuring you never miss out on a betting opportunity.

William Hill Casino App

The William Hill App is not just limited to sports betting, as it also offers a comprehensive live casino site complete with popular games like roulette and blackjack. In addition, the app boasts a wide range of unique games with growing jackpots, as well as regular releases of new games.

The app also recommends its top picks to make your choice easier. As a new player, you can take advantage of regular casino offers, and loyalty rewards are available for existing players.

For those interested in lotteries, the William Hill App offers draws from Ireland and New York, as well as the popular 49’s draw. William Hill’s lotto betting is more popular than ever, with daily draws, fun bets, and big prizes to be won.

Bet Builder

With the William Hill bet builder, you can combine different selections into a single bet, including corners, goals, or bookings. Furthermore, the William Hill bonus code provides access to Twitter, where you can create personalized bets and access other interactive features.

Bet builder has become an integral part of the online betting scene. Upon claiming the William Hill promo code, you can utilise this feature to create customised bets across various pre-match and in-play markets.

Live Streaming

William Hill offers a live streaming service called William Hill TV (WHTV) that is available to all registered customers. Access to the live stream requires a positive account balance or placing a bet in the last 24 hours. Horse racing enthusiasts must bet £1 or more to follow live races.

The service is available across all mobile devices and events are streamed in real-time with slight delays of 10 to 30 seconds. WHTV is reliable and ensures that users don’t miss any important event.

William Hill Radio Service

The bookmaker also provides various radio options for bettors, including a classic racing radio that features discussions on runners and riders throughout the day, leading to live race broadcasting in the afternoon.

Additionally, they have a Greyhound Racing radio following a similar concept. Recently, William Hill introduced the In-play radio, which mainly focuses on popular evening sporting events such as football, providing bettors with insights on potential betting opportunities.

Cash Out

The Cash In My Bet feature, also known as cash out, is a popular option that allows William Hill users to settle a bet even if it’s still in progress.

This feature is suitable for punters who want to avoid the risk of losing a bet and potentially wasting money.

However, it’s important to note that certain rules apply, such as not being available for every type of bet. So, make sure to check the terms and conditions before placing a bet.

Get 100 Free Spins When you stake £10

  • Excellent promotions
  • Great range of games
  • Fast withdrawals
New customers only. Opt in required. 1x per customer. Fishin™ Pots of Gold only. Min £10 stake. Max 100 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply.

William Hill Review: Offers for Existing Customers

Best Odds Guaranteed

William Hill goes beyond the norm with its Best Odds Guarantees, as they apply not only to horse racing but also to greyhound racing. Although the odds on greyhound racing tend not to fluctuate as much as in other sports, punters still benefit from Best Odds.

William Hill Promos

They make it easy to find all their current promotions as they have a dedicated page for them. There are plenty of offers available, and they are updated regularly, so it’s worth checking back frequently.

You’ll find a variety of promotions, including boosts, bonuses, cashbacks, and extra places that are available across a variety of different sports.

However, it’s important to note that all promotions have terms and conditions, so be sure to read them carefully before signing up.

Bet €10 Get €40 in free bets

  • Excellent promotions
  • Competitive odds and boosts
  • Great welcome offer
18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. gamblingtherapy.org

Registration Process

When it comes to signing up for an account with William Hill, the process couldn’t be easier. In just two simple steps, you’ll be up and running.

To get started, simply enter your full name and surname, date of birth, e-mail address, mobile number, and residential address. Once you’ve provided this information, you can easily set up your username and password. With William Hill, creating an account has never been more straightforward.

Given that William Hill deals with sensitive financial information, it’s crucial that you create a strong and unique password to protect your account. Additionally, it’s important to note that William Hill strictly enforces a one account per person, per email address or per IP address. If someone else who uses your computer has a William Hill account, this could impact your ability to access promotions. Be sure to check and avoid disappointment.

William Hill takes extra steps to ensure the security of your account by prompting you to set a security question in case you forget your password. To activate your account, you must verify your identity by uploading proof of identity (passport or driving license) and proof of address.

€20 Free Welcome Bonus

  • Great welcome offer
  • Excellent range of games
  • Fast withdrawals
18+, Play Safe, New customers only. Opt in required. Luck o’ the Irish: Go for Gold only. Wagering requirements apply. Max €20 bonus expires 72 hours from issue. Max €25 redeemable winnings. Customer verification may require deposit. Game restrictions, stake contributions and T&Cs apply, gamblingtherapy.org.

Depositing, Withdrawing & Safety

When betting with William Hill, you’ll have plenty of payment methods to choose from when making a deposit or withdrawal, including:

  • Debit cards
  • Credit cards
  • Pre-paid Cards or Cash Vouchers
  • PayPal
  • Skrill
  • Neteller
  • ecoPayz
  • Apple Pay
  • Fast Bank Transfer

Hill’s long-standing reputation in the industry gives players an added sense of safety and security that is unmatched by other bookmakers. From the moment you make your initial deposit to the time you withdraw, you can trust that your money is in good hands with William Hill.

Furthermore, William Hill holds licenses from both the Gambling Commission of Great Britain for its operations in Britain and the Gibraltar Gambling Commissioner for its international customers, ensuring it is a legitimate and regulated operator that must adhere to strict ethical standards.

Neteller is the quickest and simplest option for funding your account, offering near-instant access to both deposits and withdrawals. It’s also highly secure. The site also offers players the chance to wager in several currencies, including AUD, CAD, CHF, DKK, EUR, GBP, and of course the USD.

Risk Free First Bet, Up To $500

  • Risk free first bet
  • Exclusive promotions
  • Competitive paybacks
+18.Play Responsibly. Registration Promo Code: C500. Minimum qualifying bet $10. Min odds for qualifying bet 1.80 or higher. Maximum Free Bet is $500. Gamblingtherapy.org. William Hill Global PLC license n. MGA/CRP/121/2006/05. T&C apply.

Responsible Gambling tools available at William Hill

Deposit Limits

The user can easily determine the amount they can afford to spend on a daily, weekly, or monthly basis, allowing them to effectively manage their budget and engage in responsible gambling practices.

Product Blocking

William Hill’s platform is designed with the user in mind, allowing them to exercise greater control over their spending by blocking the transfer of their balance across multiple products on the site. This feature is particularly useful for players who wish to avoid transferring funds to the casino and engaging in additional forms of gambling.

Session Time Reminders

This feature serves as a helpful tool for responsible gambling, as it reminds the user to take a break from gaming by displaying a pop-up message. This appears on the screen when the pre-determined time limit they set for themselves is reached. This can help users to maintain a healthy balance between gaming and other activities, while also promoting responsible gambling habits.

Short Timeout 

William Hill’s short timeout feature enables users to temporarily suspend their accounts. The timeout can range from a period of one day to six weeks. While the account is suspended, users won’t be able to access their account, and William Hill will make an effort to refrain from sending any marketing material or promotional offers.

Total Self-Exclusion

The self-exclusion option is available to customers who have had enough of betting. This involves closing your account for a period of six months to five years.

Pros & Cons of William Hill


  • Trusted and reliable
  • Large stakes accepted
  • Easy to navigate and functional app & desktop
  • #YourOdds feature
  • Large range of extensive markets
  • William Hill Radio Service
  • Cash out feature
  • Regular bet boost
  • Acca club


  • No longer offer the guaranteed lay up to £500 offer
  • Can be quick to restrict ‘winning’ accounts

100% Bonus Buy-In up to $1000 in Bonus Money

  • Top welcome offer
  • Great range of games
  • Excellent Promotions
18+. New Vegas customers only, opt-in required, min $10 buy in on selected games only, valid 7 days, 35x wagering requirement, player/country restrictions apply. See full terms below. Play responsibly. Gamblingtherapy.org

William Hill FAQs

Yes, William Hill has been operating legally since 1934, and it holds a license from the United Kingdom Gambling Commission, one of the most respected regulatory bodies in the industry. This license ensures that William Hill operates in accordance with strict rules and regulations, providing a safe and fair betting experience for its customers.
Absolutely! William Hill provides a range of cutting-edge promotions, including free bets, that you can take advantage of. As a new customer, you can even earn free bets upon making your initial deposit.
William Hill offers various withdrawal methods, with PayPal being the fastest and direct bank transfers being the slowest. Withdrawal times can range from 1 to 5 business days.
William Hill offers excellent customer support through various channels. They have a comprehensive help section on their website, and their customer support team is available 24/7 via live chat, telephone, email, and social media channels. You can choose the method that best suits your needs and preferences.
Simply add the selections you want to bet on to your betslip and select the type of bet you want to place from the dropdown menu. You can choose from a range of bet types including single bets, doubles, trebles, patents, yankees, and more. Once you have selected your bet type and entered your stake, simply confirm your bet to place it.